Aurora red is a darker shade of red which brings confidence, fire with desire and passion, blood-pumping excitement, sensual and energetic, unmistakably dominance and scarlet fearlessness.
If you want to make a bold statement that you are determined, confident, enthusiastic, risk-taking type of person, then red will deliver that message well. Red can be threatening but with the mature depth of Aurora red color, it emphasizes the assurance, the confidence rather than intimidation.
Taylor Swift in her aurora red dress performed during her 2013 RED tour.
“Red is such an interesting color to correlate with emotion, because it's on both ends of the spectrum. On one end you have happiness, falling in love, infatuation with someone, passion, all that. On the other end, you've got obsession, jealousy, danger, fear, anger and frustration.” - Taylor Swift